What is a mobile-first approach?
If we don’t go straight into the facts and figures, a general observation regarding people around us can tell us that the use of mobile has significantly increased in the past two decades. Almost every adult owns a smartphone that connects them to the outer world on their fingertips. Businesses would want to make the most of this opportunity by making their online shopping experience optimized for mobile users.
A Mobile-first approach not only takes the mobile moments into account, but it also stays on the top of other digital marketing strategies. Mobile-first is a strategy that focuses on the way of design, development, and marketing for the user’s mobile experience at its core. However, users do not necessarily consume all the content using a mobile, but mobile-first strategy allows companies to develop an experience that seems and feel appropriate on both mobile and desktop. The Mobile-first approach progressively enhances to larger screens. On the other hand, in a responsive approach, where you start and build with desktop and then optimize for mobile later.
The mobile-first approach is significantly focused on the younger generations, as they hardly get to use a desktop. Studies even show that over 40 million internet users in the US are mobile-only. It has become the need for a time now. Software development needs to put a keen focus on developing websites with this approach at a high priority.
Google’s Mobile-first Index
It’s important for any website to rank on Google search results, whereas Google penalizes websites not optimized for mobile. With the new guidelines in implementation, Google places non-mobile-friendly websites at a disadvantage, lowers its ranking in Google’s SERP. Google takes this a step further and indexes the mobile version of a website in place of the desktop version.
Google previously ranked websites based on their desktop version and content. If your business doesn’t have a mobile website, you might not only be pushed down in the search rankings, but you may also not show up at all.
Once you start grasping the mobile customer journey, you probably would be able to develop a strategy for a mobile-first experience. The toughest element in planning for mobile-first is streamlining everything for the mobile environment. You simply start providing an environment to declutter the screen and increase speed. This can be a difficult endeavor for the whole team. It’s easier to be creative without restrictions, but to make things straightforward and simple without unnecessary elements is quite difficult. However, it will dramatically improve the mobile user experience.
Start Implementing Mobile-first Strategy for your Business
This all sounds great, right! So how do you get started? Transitioning your existing web presence into the mobile-first is a time-consuming and expensive process. If it’s not done in the right way, it could have a reverse effect on your brand and online presence. Ahead of time, you must evaluate the pros and cons of switching to the mobile-first. Can it help you to achieve your marketing goals? Is it going to improve your customer’s experience? Does it have the potential to make your overall customer journey better?
It may not be the right time for your company to go into transition, but it’s important to remember that a mobile transition will be inevitable in the coming years. So, to meet these standards cater to this new generation, which includes gaining power every year. It needs to be on your business’ roadmap for the future.
Mobile-first is all about creating the mobile-optimized experience. By using progressive web app technology, mobile app developers can make the mobile experience best. With progressive web app technology, speed and user experience remain up to the users’ expectations.
PWA or progressive web app has become a modern standard for the enhanced mobile experience for users. The paradigm shifts to mobile have reduced the unnecessary detachment between consumers and brands. The intelligent companies make sure they evolve with people as they interact with the website and which is why mobile apps have evolved the way a website used to be designed, developed, and marketed. Today companies need to have a strong hold on the way to leverage the digital world to increase brand awareness and their impact on the market. A mobile-first approach is a way you can gauge and gratify the modern age of communication. A professional website and mobile app development company must cater to these requirements while building a modern website.